NO PURCHASE OR PAYMENT OF ANY KIND IS NECESSARY TO ENTER OR WIN. A PURCHASE OR PAYMENT WILL NOT INCREASE YOUR CHANCES OF WINNING. Void in DC, MA, MI, VA and where prohibited by law. Subject to all federal, state and local laws.

1. Promotion Timing: The Big Duke Dog of the Year Contest (the "Promotion") begins at 12:01 AM Eastern Time (“ET”) on October 6, 2025 and ends at 11:59 PM ET on November 25, 2025 (the "Promotion Period").
2. Eligibility: The Promotion is open only to legal residents of the 50 United States (excluding residents of the District of Columbia, Massachusetts, Michigan and Virginia) who are nicotine/tobacco consumers and are 21 years of age or older as of date of entry who own a dog (“Entrant”). Employees of Swedish Match North America LLC (“Sponsor”), Don Jagoda Associates, Inc. (“Administrator”) and its affiliates, parents or subsidiaries, respective parent, subsidiary, and affiliate companies and advertising and promotion agencies, persons engaged in the development of Promotion materials or events, and members of their immediate families (spouses, parents, children, and siblings and their spouses) living in the same household of each are not eligible. Groups, clubs, organizations, commercial entities and businesses cannot participate. Void in DC, MA, MI, VA and where prohibited by law and subject to all federal, state and local laws. Participation constitutes Entrant's full and unconditional agreement to these Official Rules and to Sponsor's and/or Administrator's decisions, which are final and binding in all matters related to the Promotion. Winning a Prize is contingent upon fulfilling all requirements set forth herein. Sponsor reserves the right to verify the eligibility of the winners.
3. How to Enter: During the Promotion Period, Entrants can participate in the Promotion by visiting https://www.bigdukechew.com/ (“Website”) and logging into their Big Duke Chew account. If you do not have a Big Duke Chew account, you must first visit the Website and complete all required registration information in order to proceed. After logging into your Big Duke Chew account, click where indicated to access the Promotion. To earn one (1) entry in the Contest, when prompted, upload a high-quality portrait-style photo of your dog along with a short description (minimum of 50 and a maximum of 250 words) describing “why your dog should be named the Big Duke Dog of the Year” (“Contest Entry”). Limit one (1) Contest Entry per person/Big Duke Chew account throughout the entire Promotion Period. Contest Entries must be received by 11:59 PM ET on November 25, 2025.
4. Prizes and Approximate Retail Values (“ARV”): One (1) Grand Prize winner will receive $2,000, awarded in the form of a check. Two (2) Runner-Ups will receive $500, awarded in the form of a check. Limit one (1) Prize per person/Big Duke Chew account. The Grand Prize Contest winner agrees, by accepting the Prize, that their dog/Entry photo may be used on any marketing materials as deemed by the Sponsor, in their sole discretion. Prizes are awarded “as is” with no warranty or guarantee, either express or implied. All federal, state, and local taxes as well as all costs and expenses associated with Prize acceptance and use not specific herein as being provided are each winner’s responsibility. A 1099 tax statement will be filed with the IRS for the Grand Prize winner for the actual total value of the Grand Prize. The 1099 will be processed for the following tax year in which the Grand Prize will be awarded. All Prize details are at Sponsor’s sole discretion.
5. Contest Entry Guidelines:

• Entrant must own the dog featured in their Contest Entry.
• Contest Entry must not be inappropriate, unsuitable or inconsistent with the theme of the Promotion;
• Contest Entry must not mention children or minors;
• Contest Entry must not promote alcohol, illegal drugs, firearms/weapons (or the use of any of the foregoing);
• Contest Entry must not promote any activities that may appear unsafe or dangerous;
• Contest Entry must not promote any particular political agenda or message;
• Contest Entry must not (and Entrants represent and warrant that it will not), violate or infringe any third-party copyright, trademark, trade dress, or other proprietary right of any entity or person (living or deceased), including but not limited to rights of privacy, publicity or portrayal in a false light;
• Contest Entry must not make reference to any commercial/corporate advertising, including but not limited to corporate logos, brand names (other than Sponsor’s), slogans, political, or religious statements, or be otherwise objectionable;
• Contest Entry must not include any representation of celebrities, athletes, musicians, or any other public or private figure living or dead, or include any anti-social, political or religious groups, any commercial solicitation or promotional materials or address, phone number, or URL address;
• Contest Entry must not contain material that promotes bigotry, racism, hatred or harm against any group or individual or promotes discrimination based on race, sex, religion, nationality, disability, sexual orientation or age;
• Contest Entry cannot defame, misrepresent or contain disparaging remarks about Sponsor, the Promotion Entities (defined below), or their respective products and services, or other people, products or companies;
• Contest Entry must not violate any law. All Contest Entries must be in English and must comply with these Official Rules and the registration instructions, as determined in Sponsor’s sole discretion, to be eligible. Contest Entries become the property of the Sponsor and will not be acknowledged or returned. Sponsor has the sole discretion to determine whether a Contest Entry qualifies as a Contest Entry. Any Contest Entry not in compliance with the above and which does not meet the requirements of these Official Rules will be disqualified. By entering, you agree to waive any rights you may have to the Contest Entry submitted. By submitting a Contest Entry, you hereby grant the Sponsor the perpetual, royalty free, worldwide rights to your Contest Entry to use, reproduce, publish, edit, market, store, post, modify, adapt, create derivative works based upon, promote the Contest Entry in its sole discretion. By entering the Contest, you understand that your Contest Entry in its entirety or portion thereof may (in Sponsor’s sole discretion) be posted on websites, Social Media sites and/or other Sponsor-selected media.

6. Judging and Determination of the Contest Winners: All eligible Contest Entries will be judged by Administrator to determine 15 finalists based on the following criteria: Relevance to Theme (40%); Uniqueness (30%); Sincerity/Authenticity (20%); and Storytelling Ability (10%). Finalists will then be re-judged by a separate panel of Sponsor-specified judges using the same criteria to determine the potential winners. The three (3) Contest Entries that receive the highest scores (Grand Prize first) from the judges will be deemed the potential Contest Prize (“Prize” or “Prizes”) winners, subject to verification. In the event of a tie, tied Contest Entries will be re-judged based 100- percent (100%) on Relevance to Theme. Decisions of the Sponsor and judges are final with respect to all matters relating to the Contest. By participating, Entrants agree to the decisions of the Sponsor and judges, which shall be final and binding in all respects. Under no circumstance will information regarding judging be shared with Entrants.
7. Winner Notification: Potential Contest winners will be notified by email/phone and may be asked to provide additional information so that Prizes may be sent to them. Potential Grand Prize winner will be asked to provide additional information, so that a Declaration of Eligibility, and/or Release of Liability/Prize Acceptance Form, a Publicity Release (where lawful) and Assignment of Rights (“Prize Documents”) can be sent to the potential winner for completion. Prize Documents will be sent to the email address submitted at the time of Big Duke Chew registration, if applicable. Potential Grand Prize winner will be required to sign and return Prize Documents via email within three (3) days of notification attempt or Prize may be forfeited and an alternate winner may be determined. Return of any Prize or Prize notifications as undeliverable may result in disqualification and alternate determination. The “Released Parties” (as defined below) shall have no liability for any winner’s notification that is lost, intercepted or not received by the potential Contest winners for any reason. If, despite reasonable efforts, potential Contest winner does not respond within the time period specified in the Prize notification, or if the Prize or Prize notification is returned as unclaimed or undeliverable to such potential winner, or if Declaration is returned undeliverable, or in the event that a potential winner is ineligible for any reason or has not complied with these Official Rules such potential winner will forfeit his or her Prize and an alternate winner may be determined, time permitting. Sponsor reserves the right to conduct a background check on the potential Grand Prize winner prior to awarding Prize. Sponsor reserves the right in its sole discretion to disqualify any Entrant based on the results of such background check, if Sponsor determines in its sole discretion that awarding the Prize to such entrant might reflect negatively on Sponsor. An Entrant is not a winner of a Prize unless and until Entrant's eligibility has been verified and Entrant has been notified that verification is complete.
8. Release and Limitations of Liability: All Entrants, as a condition of entry into the Promotion, agree to release and hold harmless Sponsor, its agencies, parents, subsidiaries, affiliates and each of their respective officers, directors, shareholders, members, employees, agents, assigns, and all others associated with the development and execution of the Promotion (collectively the “Released Parties”) from and against any and all liability, claims or actions of any kind whatsoever for injuries, damages, or losses to persons or property which may be sustained in connection with submitting a Contest Entry or otherwise participating in any aspect of the Promotion, the receipt, ownership or use or misuse of any Prize awarded or any typographical or other error in these Official Rules or the announcement or offering of the Prizes. By Entering, Entrants agree that the opinion submitted is the opinion of the Entrant only and the Sponsor and Released Parties do not endorse such opinion. Winners assume all liability for any injury or damage caused, or claimed to be caused by participation in the Promotion or use or misuse or redemption of any Prize. Acceptance of Prize constitutes permission to use winners’ names, and likeness and Entries for promotional purposes (including any possible public relations opportunities) without further compensation except where prohibited by law. By entering, Entrants accept and agrees to be bound by these Official Rules. Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the entry process or the operation of the Promotion; violates these Official Rules; acts in an unsportsmanlike or disruptive manner; or acts with intent to annoy, abuse, threaten or harass any other person. The Released Parties are not responsible for technical, hardware or software malfunctions, telephone failures of any kind, lost or unavailable network connections, or failed, incorrect, inaccurate, incomplete, garbled or delayed electronic communications, whether caused by the sender, by any of the equipment or programming associated with or utilized in the Promotion which may limit the ability to participate, or by any human error which may occur in the processing of the Entries in the Promotion. Entries generated by script or bot are not eligible. Sponsor reserves the right to cancel, terminate or modify the Promotion (each a “Promotions Change”) if no Entries are received during the Promotion Period or if the Promotion cannot be completed as planned for any reason, including but not limited to an unforeseen event (“Unforeseen Event”) beyond its control, including but not limited to fire, flood, earthquake, windstorm, epidemic, pandemic (including COVID-19), public health crisis, disease, virus, sickness or outbreak or other similar or dissimilar natural disaster; act of God or public enemy; riot or civil disturbance, act of any government or governmental authority, power failure, satellite or equipment failure, failure of telecommunications lines or failure or breakdown of plant, machinery or vehicles operated by a third party; labor dispute, strike, or lockout; actual or threat of war, armed conflict, terrorist attacks, war (declared, undeclared or threatened), explosion, nuclear, or chemical or biological contamination; or a government imposed travel ban, restriction on movement or gatherings, or other government imposed mandate of any kind, order of any court or jurisdiction, or other cause not reasonably within Sponsor’s control. In such event, Sponsor may (a) cancel the Promotion entirely, (b) award the Prizes based on the judging criteria from all eligible Contest Entries received, (c) award a substitute Prize of comparable value, or (d) extend the Promotion Period to allow time for more eligible Contest Entries to be received. It is understood that an Unforeseen Event must take place for the Promotions Change to be effectuated by Sponsor and that such Promotions Change is not simply at Sponsor’s option for any reason. WITHOUT LIMITING THE FOREGOING, EVERYTHING REGARDING THIS PROMOTION, INCLUDING THE PRIZES, ARE PROVIDED "AS IS" WITHOUT WARRANTY OF ANY KIND, EITHER EXPRESS OR IMPLIED, INCLUDING BUT NOT LIMITED TO, THE IMPLIED WARRANTIES OF MERCHANTABILITY, FITNESS FOR A PARTICULAR PURPOSE, OR NONINFRINGEMENT. SOME JURISDICTIONS MAY NOT ALLOW THE LIMITATIONS OR EXCLUSIONS OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES OR EXCLUSION OF IMPLIED WARRANTIES, SO SOME OF THE ABOVE LIMITATIONS OR EXCLUSIONS MAY NOT APPLY. CHECK LOCAL LAWS FOR ANY RESTRICTIONS OR LIMITATIONS REGARDING THESE LIMITATIONS OR EXCLUSIONS.
9. General Rules: The Sponsor and its agencies are not responsible for technical, hardware or software malfunctions of any kind, lost or unavailable network connections, or failed, incorrect, incomplete, inaccurate, garbled or delayed electronic communications caused by the user or by any of the equipment or programming associated with or utilized in this Promotion or by any human error which may occur in the processing of the Contest Entries in this Promotion or for any liability for damage to any computer system resulting from participation in, accessing or downloading information in connection with this Promotion. The Sponsor reserves the right at its sole discretion to disqualify any individual that tampers or attempts to tamper with the operation of the Promotion or the Website; violates these Official Rules; or acts in an unsportsmanlike or disruptive manner, or with intent to annoy, abuse, threaten or harass any other person. Any attempt by any person to deliberately undermine the legitimate operation of the Promotion may be a violation of criminal and civil law, and, should such an attempt be made, Sponsor reserves the right to seek damages from any such person to the fullest extent permitted by law. If, for any reason, the Promotion is not capable of running as planned, including infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of the Sponsor which corrupt or affect the administration, security, fairness, integrity or proper conduct of the Promotion, then the Sponsor reserves the right at its sole discretion to cancel the Promotion and only allow Contest Entries from all eligible Entrants who submitted their Contest Entries prior to cancellation. Except for willful misconduct or gross negligence on the part of Sponsor, by participating in the Promotion, Entrants release Released Parties from any and all liability for any loss, harm, damages, cost or expense, including, without limitation, property damages, personal injury and/or death, arising out of or in any way connected to the Promotion or the use of any Prizes. Entrants agree to indemnify, defend and hold Released Parties harmless from and against any and all third-party claims, demands, liabilities, costs or expenses, including attorney’s fees and costs, arising from, or related to any breach by Entrants of any of these Official Rules or any violation by Entrants of applicable law.
10. Disputes: To the fullest extent permitted by law, Entrant agrees that: (1) any and all disputes, claims and causes of action brought by him/her arising out of or connected with this Promotion or any specific Prize shall be resolved individually, without resort to any form of class action, and exclusively by the United States District Court for the Commonwealth of Kentucky or an appropriate Kentucky Commonwealth Court if federal court is not a proper or available venue; (2) any and all claims, judgments and awards to Entrant shall be limited to actual out-of-pocket costs incurred, including costs associated with participating in this Promotion, but in no event attorneys' fees; and (3) under no circumstances will Entrant be permitted to obtain awards for, and Entrant hereby waives all rights to claim, indirect, punitive, incidental and consequential damages and any other damages, other than for actual out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, or the rights and obligations of the Entrant and Sponsor in connection with the Promotion shall be governed by, and construed in accordance with, the laws of the Commonwealth of Kentucky, without giving effect to any choice of law or conflict of law rules (whether of the Commonwealth of Kentucky or any other jurisdiction), which would cause the application of the laws of any jurisdiction other than the Commonwealth of Kentucky.
11. Privacy: The information collected on the Website will be subject to and used in accordance with the Privacy Policy available at the Website by clicking on the Privacy Policy link.
12. Winners List: For the list of winner, available for ninety (60) days after November 25, 2025, send a stamped, self-addressed envelope to: Big Duke Dog of the Year Contest - 20-2130-54, P.O. Box 7760, Melville, NY 11775-7760.